Edit Photos for Marketing and Advertising using Lightroom

Want to advertise your products to get more audience and looking for the perfect marketing to boost your sales? Frustrated with indoor shooting, finding the right angles, lighting, and more? Used multiple editing applications to overcome these issues, but didn’t get the desired results? Fed up with buying subscription plans to resolve this issue?

Look no further, the Lightroom mobile editing application helps you achieve what you are looking for. Lightroom provides advanced technology features like layer management, text customizations, adjustment tools, and many more. Using these powerful editing features just through your phone leads you to get high-quality and professional photos for marketing and ads. Let’s understand the process of how you can get professional photos for marketing and advertising using Lightroom.

Introduction to marketing and advertising using Lightroom

Want to deliver quality designs to your clients without buying any additional editing tools? Lightroom helps the editors deliver quality results to the end user based on their requirements and needs. With its powerful editing feature, all can be delivered just through phones without buying a high-specification system.

You can also create powerful advertisements for your products to gain more audience and get more profits. Editing photos for advertisements has become simpler with Lightroom’s preset library. 

Essential Lightroom Tools for Marketing and Advertising Photo Edits

Starting a versatile project becomes simpler if you have an understanding of the tools that you are going to be using in it, right? Understanding the essential tools will also save your time and help you use the right approach and methods. Let’s dive into the tools to understand which necessary should editors need to understand.

Brushes and Adjustment Tools for Local Edits

Adjustment tools are an important tool when it comes to editing photos for marketing and advertising using Lightroom. Brushes and adjustment tools help you to focus on the primary part of the photo without altering the whole photo. It helps you to enhance skin tones and adjust exposure, contrast, or color selectively. Using this adjustment tool, you can further blur the background, add a vignette, and much more.

Using Tone Curves for Fine-Tuning

Didn’t get the perfect shade and brightness of your photo for marketing and advertisements? The Lightroom tone curve tool helps you to achieve it later with just a simple clicks. By manipulating the curve, you can enhance shadows, midtones, and highlights with precision. It provides advanced control over the image to change the overall mood and depth of the image. This tool is perfect for making a professional look in marketing photos.

Step-by-Step Guide to Editing Photos for Marketing using Lightroom

Looking for a simple guide for creating professional photos for marketing and advertising using Lightroom? Here, our experts added a simple step-by-step guide for our beginners to complete their requirements without facing any common mistakes and issues. Keep practicing these steps to learn new tips and tricks and enhance your editing skills. Follow every step as missing any of them might increase the chances of bad results.

Adjusting Exposure and White Balance

• Click on the adjustment tool and click on the “ Exposure “
• Make sure that the photo is well-lit and not too dark or bright
• Use the Exposure slider to fine-tune overall brightness.
• Click on the “ White Balance “ tool to adjust the color temperature of the photo
• Adjust it with the help of the slider, or use auto for professional and quick results
• If your photos have a green or magenta cast, use the “ Tint “ tool to make it normal

Enhancing Colors and Clarity

• From the adjustment tools, click on the “ Vibrance “ tool to enhance the color correction
• Use the vibrance tool to make colors more attractive and colors pop without oversaturating skin tones or delicate colors.
• Use the “ Clarity “ tool to increase midtone contrast, giving your image a crisper look and giving detailed results
• Use the “ Dehaze “ slider to remove any haze or fog and improve contrast

Sharpening and Noise Reduction

• To make your image sharper, use the “ Sharpening “ tool
• To increase the sharpness, use the Amount slider, but avoid over-sharpening, which can create a harsh look
• In the Detail panel, use the Noise Reduction slider to minimize grain and get a smooth and clear image

Cropping and Straightening for Perfect Framing

• Use the Crop tool to remove the unnecessary part of the photo and get primarily focus on the main part of it
• Use the Straighten tool to make horizontally equal and look straight
• Apply the Rule of Thirds grid to place the product at a focal point for balanced results
• Adjust the aspect ratio for your desired platform so that it will not cut your image

Export your image in high quality

• Once everything is done and finalized, it’s time to export your photo
• Zoom in and zoom out to see if there is any mistake. If you find any, correct it
• Click on the “ Export “ button
• Adjust the exporting settings according to your requirements
• Set resolution to “ 4K “ for high-quality results
• Set the fps to “ 60fps “ for smooth flow
• Set the image format to “ PNG “, as it will not affect the quality of the image

Conclusion

Editing photos for marketing and advertising became easier and simpler with the Lightroom mobile editing application. It provides all the powerful editing features with a simple and quick adopted interface. Whether you are working for a client or on a personal project, all can be achieved without buying additional subscription plans.

For beginners, we added a simple guide for editing professional and eye-catching photos for marketing and advertising using Lightroom. Using these steps, you can learn new tips and tricks for faster results. Before starting to edit, it’s necessary to understand the functionality of some essential tools for professional results. By mastering Lightroom’s editing features, you can create photos that drive engagement, boost conversions, and elevate your brand’s image